Dex One Local Leaders Event — Chicago, IL

Local businesses from across the Chicago area shared fresh insights and strategies during this forum sponsored by Dex One.

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**Quick Look** Mercedes-Benz C300 Sport–D&M Motorsports

A nearly brand-new Mercedes-Benz C300 Sport with only 1100 miles–available for a limited time at D&M Motorsports. Presented by Chris Moran from Automotive Media Group. Only minor changes are in store for the 2009 Mercedes-Benz C-Class. Front seat-mounted pelvic airbags have been added to all models, and the optional hard drive-based navigation system now offers 40GB of storage space as well as Zagat restaurant information. Driver side memory settings with a power steering column and a tilt-down reverse passenger mirror are now standard on the C350 (and optional on other models as part of a package). In addition, Sport sedans get a newly designed instrument cluster. Introduction In the über-competitive market of entry-level luxury performance sedans, the Mercedes-Benz C-Class has become a legitimate contender after years of also-ran status. We weren’t big fans of the previous-generation model, as we found it overpriced considering its lackluster interior, performance and quality. Things changed dramatically last year, however, with a complete redesign that brought about a renewed emphasis on the traits that Mercedes is traditionally known for, as well as an extra dollop of sportiness to compete with its German rivals. Although the car’s dimensions, suspension design and V6 engines largely carried over from the previous generation, the new Mercedes-Benz C-Class gained an improved interior with higher-quality materials, an optional hard-drive-based navigation and multimedia

Mojave Interactive – Whole Foods Market Show #4A

Mojave Interactive travels to Chicago to shoot how Angela is greening her sports center for earth day. Produced, written and shot by Mojave Interactive for Whole Foods Market. www.mojaveinteractive.com

Implement multi-channel marketing and measurement: keynote Mikel Chertudi, Adobe at SES Chicago 2011

Greg Jarboe, SEO-PR, interviews SES Chicago 2011 keynoter, Mikel Chertudi of Adobe Systems, who will speak on the following topic, multi-channel marketing and measurement. Chertudi will present on multi-channel measurement and focus on consumer packaged goods (CPG) and retailers. He will give examples of what marketing and digital marketers should be doing to measure their attribution in a multichannel setting. Marketers will learn to measure ROI and to make money across all channels. Right now, companies are taking measured, siloed approaches across all the different marketing channels, including digital marketing, search, display, tv/print, according to Chertudi, and companies all think that they don’t talk to each other. Companies don’t understand the spill-over effect and they might be double-counting across those different channels, incorrectly measuring their results. Chertudi will explain how to correctly measure, attribute and optimize a company’s investment across all marketing channels. Visit Us And Learn More at: www.SESChicago.com

Advertising in 1942 – “To Market, To Market” – Chicago, America

A documentary from the early 1940′s about outdoor advertising billboards in Chicago and the methods of analyzing potential advertising sites. Features a mixture of b&w and original color film. The film starts with an explanation of the strategy behind the placement of outdoor media. We then tour Chicago’s streets to see the different types of outdoor advertising, beautifully filmed in color. We see many long gone brands and products, and also lots of great street scenes of the cars, bus, streetcars and other types of transport from the period. Color film and streetscape views commence from 20:10

Testimonial by attendees at SES Chicago!

Jeff Sponseller and Dominic Golembiewski of Miller Weldmaster discuss their experience at SES Chicago. Take advantage of the early bird and register before October 21 and save! Register here: www.seschicago.com

Jay Wallace Local Guerrilla Marketing Consultant

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